Cyrix hopes to chip out niche in tough PC business; unique strategy springs from living in shadow of well-known rival Intel

Article Abstract:

Cyrix plans to market its 6x86 Pentium-class microprocessor by building PCs that feature the chip. Both Cyrix and industry observers recognize that the move is a risky one, and it could cost the company as much as $100 million. Cyrix is releasing few details, but observers say the company plans to make only tens of thousands of PCs, probably fewer than 100,000. The machines will showcase the 6x86's performance, which Cyrix claims is faster than an Intel Pentium, a claim supported by some experts. Cyrix plans to minimize risk by building the PCs only as they are ordered. Cyrix has failed to capture a significant share of the processor market to date, with its 486-class clone gaining only 3% of the market for Intel-compatible chips. In 1995, Cyrix's earnings dropped 59% to $15.6 million, and sales fell 7% to $228 million after Intel reduced Pentium prices.

Microprocessor Chips, Computer industry, CPUs (Central processing units), Marketing, Company marketing practices, Cyrix Corp., CYRX, Cyrix 6x86 (Microprocessor)

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Cirrus Logic lays off 13% of work force

Article Abstract:

Semiconductor manufacturer Cirrus Logic terminates the employment of 13% of its 3,500 member workforce, an indication of continued slow PC sales throughout the industry. Cirrus is expected to post a substantial loss for the quarter ending Mar 31, 1996, as declining semiconductor prices devalue the company's existing inventory. Cirrus' stock prices fell 5.7% on news of the company's difficulties, and Cirrus' overall stock price has fallen 54% since Nov 1995. Analysts suggest that Cirrus' troubles may be an indication of an industrywide slowdown that will eventuate in continued employee layoffs and profit losses.

Semiconductor Devices, Management, Cirrus Logic Inc., CRUS, Layoffs, Company organization, Layoff

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