Dear, it has such masstige...

Article Abstract:

The word 'Masstige' is a neologism for 'mass prestigeE, which is defined as 'a sweet spot in the market between mass and class'. Australians in the AB demographic are showing an unprecedented appetite for masstige products as attitudes and emotions have shifted and are playing a big part in pushing the popularity of masstige products.

Analysis, Demography

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What's next

Article Abstract:

Innovative technology is the new jargon of the modern world. A list of innovative products such as musical sunglasses from sports accessory and eyewear company Oakley, a new oven named, the Sharp Electric Superheated Steam oven from electronics and appliance company Sharp, computer shoes from Adidas, etc is presented.

United States, Germany, Household audio and video equipment, Ophthalmic goods, Ophthalmic Goods Manufacturing, Footwear, except rubber, not elsewhere classified, Sunglasses, Consumer electronics industry, adidas-Salomon AG, Sharp Electronics Corp., Eyewear industry, Athletic shoe industry, Shoes, Stoves, Oakley Inc.

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A game for the brave

Article Abstract:

The characteristics of different products that were introduced in Australia in the last eighteen months like Beiersdorf's Elastoplast spray bandage, Coca-Cola's Vanilla Coke and Cherry Coke and others have been provided.

Innovations, Evaluation, Consumer goods industry, Consumer goods

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