Decking the halls with a brand new cigarette; Philip Morris Cos. introduces a holiday tobacco blend, enraging smoking foes

Article Abstract:

Philip Morris Cos. has introduced a brand new Marlboro cigarette for the holidays called M. The marketing pitch, featuring ads on a gift-paper type background that will run through the end of 2001 in convenience stores and other retail establishments, is fashioned to lure buyers away from rival brands. The anti-smoking movement says that Philip Morris and other tobacco companies that plan to offer special 'holiday' brands are selling cancer for the holidays. The Campaign for Tobacco-Free Kids has asked the company to pull the new product.

Campaign Launched, Political aspects, Ethical aspects, Antismoking movement, MO, Christmas business, Altria Group Inc.

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Tobacco industry agrees to ad loopholes

Article Abstract:

Critics of the tobacco industry are now critics of the recent accord reached by attorneys general from 8 states. They say it is virtually meaningless to insist that the tobacco industry stop doing something it never admitted to in the first place. The agreement also allows tobacco companies to sponsor one large event per year and start promoting their sponsorships 90 days in advance of the event. In other words, the Kool Jazz Festival will continue with support from B&W. And outdoor ads can be used within these events.

Print Media, Legal/Government Regulation, Demographics, Out-of-Home Advertising

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U.S. antidrug campaign to be closely monitored

Article Abstract:

The U.S. government committed $2 billion to a five-year campaign against drug-use, and Ogilvy & Mather Worldwide along with the smaller agencies it is using all know they will be held accountable for results. If results are good, then it is more likely that federal money will be allocated for other campaigns, such as AIDS prevention and curtailing underage drinking.

Comment:

Agency will be held accountable for ad money spent to reduce drug use

Television, Advertising and Related Services, Account Activity, Social Cause Advocacy, Teenagers, Youth, Advertising services, Marketing industry, Drug use, Drug abuse, Ogilvy & Mather Worldwide Inc., Ogilvy and Mather Worldwide Inc.

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