Dell to offer shares despite trading fracas

Article Abstract:

Dell Computer Corp plans to go ahead with its planned $148 million stock offering despite a controversy over the company's large paper losses from currency trading. Dell's long-popular stock tumbled in late Nov 1992 after David R. Korus, an analyst with Kidder, Peabody and Co, raised questions about the company's currency trading and its accounting of the resulting losses. Wall Street investment bankers Alex. Brown and Sons, Merrill Lynch and Co and Goldman, Sachs and Co met Nov 28 and decided to push ahead with the offering despite the bad news. The investment banks will firstly try to line up institutional clients interested in buying from the 4 million shares in the planned offering. Should that effort fail, the offering may be reduced or aborted altogether. The next few days will be crucial to the offering's prospects.

Electronic computers, Computer industry, Investment banks, Securities, Dell Inc., DELL, Public relations, Stock, Public Offerings, Investment Brokerage

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Merrill Lynch's ads try a little dignity

Article Abstract:

Merrill Lynch will debut a new ad campaign during the Academy Awards on 3/21/99. The campaign will give technology its due, but will emphasize the value of people with their brilliance, discernment and vision. In particular, Merrill Lynch consultants will be touted over online trading. The $75 million global campaign was put together by WPP Group's J. Walter Thompson. Besides TV, the first new campaign for the company in 5-1/2 years will also have print and Internet components.

Comment:

New ad campaign promotes people, esp. Merrill Lynch consultants

United States, Securities Dealers, Investment Banking and Securities Dealing, Marketing procedures, Television, Global Marketing, New Electronic Marketing, Advertising Activity, Account Activity, Print Media, Campaign Themes, Marketing, Abstract, Securities industry, MER, Merrill Lynch & Company Inc., J. Walter Thompson Co.

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