Dentsu considers a stake in Leo Burnett

Article Abstract:

The number one ad agency in Japan and fourth in the world, Dentsu, is said to be in talks with Chicago-based Leo Burnett. If the two come to an agreement whereby Dentsu would get a minority stake, its presence in the U.S. and Europe would likely be enhanced. The Leo Burnett agency is privately held and wants to remain that way, thus its spate of acquisitions in order to spur growth and assets sales for cash. Burnett was in talks with MacManus Group that collapsed; Dentsu is in a joint venture with Young & Rubicam.

Japan, Strategy & planning, Agency Planning/Goals, Planning, Leo Burnett Company Inc., Dentsu Tec Inc., Dentsu Company Ltd.

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True North's Mason sets retirement date

Article Abstract:

True North Communications confirmed the retirement date of 3/31/99 for Bruce Mason, chairman and CEO since 1995, even though a successor has not yet been named. The announcement is to stop the speculation that Mason might stay longer. The 6th largest ad agency in the world is conducting a search both internally and externally. It has retained an executive search firm that has been asked to look for a leader even outside the advertising industry.

Comment:

Bruce Mason to retire from top job at end of March

Executive changes & profiles, Agency Personnel, Officials and employees, True North Communications Inc., TNO

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TNT, TBS ads to seek distinct impressions

Article Abstract:

TNT and TNS cable-TV channels are set to launch new ads to change their images. The strategy for TBS, which will be re-cast as a channel specializing in comedy, is still secret, but its ads have been created by Goodby Silverstein & Partners. The TNT ads use the new slogan, 'We know drama.'

Joint ventures, Cable Networks, Cable and other pay TV services, Advertising Activity, Cable TV Networks, Cable television broadcasting industry, Advertising, Cable networks (Television), Turner Broadcasting System Inc., TBS, Goodby Berlin & Silverstein, Goodby, Silverstein and Partners, Turner Network Television

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