Dialogue on the Effects of Disruptive Technology on Firms and Industries

Article Abstract:

The author emphasizes three common themes regarding the interaction of disruptive technology, industries, and companies. These themes are the potential of ambidexterity in organizations, marketing's paradoxical role in technological change management, and the role of predictions based on normative and theoretical perspectives.

Marketing Management, Administration of Marketing, Methods, Comparative analysis

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The Usefulness of Measuring Disruptiveness of Innovations Ex Post in Making Ex Ante Predictions

Article Abstract:

The article presents a method of measuring low-end disruptions, offers a more general method of measuring disruptiveness that incorporates both low- and high-end disruptions, and whether ex ante predictions can be made regarding a technology's level of disruptiveness.

Measurement

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Disruptive technology reconsidered: a critique and research agenda

Article Abstract:

The significance and usage of visual processing in new product development and evaluation are examined.

Product Development, Market Research & Product Development, Usage, Quality control, Technology application, Optical quality control, Time to market

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