Digital Equipment Corp. unveils new line of desktop computers

Article Abstract:

DEC announces a new line of microcomputers that are competitively priced. The microcomputers' list price will begin at $899 and be the first microcomputers manufactured by DEC. Other microcomputers in the DEC product line have been manufactured by Tandy Corp, Intel Corp and Ing C Olivetti and Co. The new line will be manufactured in Taiwan, and tested and assembled at other locations. The target market is general business users and the microcomputers will be distributed on a limited bases by mid-Oct 1992. The line has six models, five with high-end graphics features. DEC will sell the computers through its direct-mail operations.

Prepackaged software, Product introduction, Price

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Digital vies again to be PC heavyweight

Article Abstract:

DEC plans to assert itself in the microcomputer market with a new product based on the Intel 80486 microprocessor. DEC is also expected to unveil its first portable computer soon. The 80486-based microcomputer will be priced about 45 percent lower than competitive models from Compaq Computer Corp and target government agencies and traditional customers in big corporations. Industry analysts note that DEC lost its previous chance to get into the microcomputer market in the past, but they think that the company's latest foray might finally prove to be successful.

Usage, Product development, Industry Analysis, Strategic Planning, Competition, Computer Industry, Marketing Strategy, Intel 80486 (Microprocessor)

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