Digital commerce: Be, a novel start-up, can offer Apple software beyond conventional old systems

Article Abstract:

Many rumors in the computer industry point to the possibility that former Apple director of product research and development Jean-Louise Gassee may soon renew his association with the company. Gassee, who founded Be Inc when he left Apple, may become an Apple business partner or Apple may actually acquire his company. Be introduced its Be operating system as part of its Be Box computer in 1995. The operating system was the first to be completely developed with object-oriented programming technology and is designed to work with the Power PC microprocessor. This approach results in a faster and more reliable computer, and makes it easier for software developers to quickly build applications. The resulting applications are also smaller, so they run faster and require less hard drive space. Apple's MacOS 8.0 operating system will not be ready until mid-1997. Gassee demonstrated his operating system running on a Macintosh clone in Aug 1996.

Prepackaged software, Software Publishers, Systems Software Pkgs, Software, Product development, Operating system, Operating systems (Software), Operating systems, Gassee, Jean-Louis, Be Inc.

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Apple invented most of its technology. Now it must reinvent its strategy

Article Abstract:

Apple must concentrate on software innovation whether or not it remains independent or merges with another company. Apple was an innovator in the mass production of PCs, and as a result, it developed most of the technology it uses in its hardware and software. Abandoning the hardware side would be a difficult change, but CEO Michael Spindler has said that selling Apple's factories is one of the options he is considering. Apple needs to follow the example of 3DO, a vendor of computer game players that contracts out the building of its players while insisting that the manufacturer comply with strict specifications. The manufacturer has the ability to add or take away features as long as 3DO approves. Apple has taken its first steps toward this model by licensing the manufacture of its Pippin multimedia device to a Japanese company, but it must continue these efforts if it is to find a competitive edge.

3DO Co., THDO

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Apple unveils strategic plan of small steps; product line to shrink; emphasis to shift to Net

Article Abstract:

Apple CEO Gilbert F. Amelio unveils his strategy to return the company to profitability, setting a policy of taking many small steps instead of a single bold move. Analysts are cautiously optimistuc, but Wall Street seems indifferent, sending Apple's stock down 18.8 cents to close at $27.063 on May 13, 1996. Amelio plans to pare Apple's product line down to a more cohesive set of offerings with a greater emphasis on multimedia and Internet products and services. The four product groups will include Macintosh computers, a group of information appliances costing less than $1,000, a line of monitors and printers and a newly organized group dedicated to alternative platforms developed by Apple and its partners. The company's business groups will include an operating systems unit, a customer-support group, an Internet business unit and the Advanced Technology Group.

Company organization, Amelio, Gilbert F., Company Business Management

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