Dinosaur ad invades papers' editorial space

Article Abstract:

"Shadow ads" will be new for most newspapers, though not for MediaNews's Los Angeles Daily News. Across several papers' stock pages will be a large shadow of a pteranodon, a dinosaur to advertise Universal Studios' 'Jurassic Park III.' Other papers to give the promotion a try are Gannett's Asbury Park Press and Hollinger International's Chicago Sun-Times in addition to the LA Daily News. Usually ads have borders and are never found on editorial pages; this bending of rules on a trial basis came about because of slumping ad sales which severely hurts newspapers' bottom lines.

Motion picture & video production, Motion Picture Production, Motion Picture and Video Production, Print Media, Laws, regulations and rules, Marketing, Contracts, Advertising, Motion picture industry, Movie industry, Movie production, Gannett Company Inc., GCI, Universal Studios Inc., Jurassic Park III (Motion picture)

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Help-wanted ads get big, funny, steamy

Article Abstract:

Corporations are transforming help-wanted advertisements to entice prospective employees. The new ads are bold and big and come in many forms including print, billboard, online and TV versions. Corporations see these new ads not only as enticements but as vehicles to effectively communicate the company image.

Innovations, Human resource management, Employee recruitment, Corporations, Help-wanted advertising, Help wanted advertising

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As ads soften, newspapers tighten belts

Article Abstract:

Three newspaper publishers, the New York Times, Knight Ridder, and Dow Jones, have all announced declining ad revenue and reductions in staff this week. Retail, national, help wanted and real estate advertising are all down from the comparable previous year's quarter.

Sales, profits & dividends, Media Financial Data, Statistical Data Included, Finance, Statistics, New York Times Co., DJ, Knight-Ridder Inc., KRI, NYT, Dow Jones & Company Inc.

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