Director goes on-line to push 'Sneakers'

Article Abstract:

Phil Alden Robinson, director of 'Sneakers,' which is a film about computer hackers, uses CompuServe's on-line services to promote his movie. CompuServe members can question Robinson about his movie, which stars Robert Redford, Sidney Poitier and Dan Aykroyd. The movie is scheduled to open on Sep 9, 1992. Universal Pictures considers Robinson's use of CompuServe to be a good marketing strategy because CompuServe provides a way to reach computer users, who are likely to constitute a core audience for the film. Universal is also promoting the film via newspaper ads which include passwords that can be used to play computer games at CompUSA computer stores. Universal is also distributing a computer disk that functions as a sort of a 'press kit.' The disk incorporates the usual elements of a press release about a movie together with animated computer graphics and games.

Photographic equipment and supplies, Motion picture and tape distribution, Computer and software stores, Usage, Marketing, Movie industry, Portrayals, Public relations, Filmmakers, Movie directors, Movie producers (Persons), Computer hackers, Movies, CompUSA Inc., Hacker, Universal City Studios Inc. Universal Pictures Distribution, Promotion of Product, Conferences and Meetings, Marketing Strategy, Motion Picture Industry, Motion Pictures, Bulletin Board, Bulletin board services (BBS), CompuServe (Online information service), Sneakers (Motion picture), Computer Bulletin Boards, Robinson, Phil Alden

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MCI drops Wells Rich for small agency

Article Abstract:

MCI Communications Corp takes its $50 million advertising account from Wells, Rich, Greene Inc and gives it to Messner, Vetere, Berger, Carey, Schmetterer Inc. The telephone company plans to spend in excess of $50 million in 1990 and around $80 million in 1991. MCI plans to reorganize and is laying off 1,500 of its 24,000 employees by May 1991. A weak economy and aggressive marketing by AT and T puts pressure on MCI to increase its performance. AT and T will spend $550 million on advertising in 1990 and controls 68 percent of the market. MCI controls around 16 percent and US Sprint Communications Inc has a 10 percent market share. Some analysts believe that MCI has been too reactive in its advertising campaigns and should instead focus on aggressive brand-building image advertising.

Advertising agencies, Telephone communications, exc. radio, Telecommunications services industry, Telephone companies, Contracts, Advertising, MCI Communications Corp., MCIC, Telephone Company, Wells Rich Greene BDDP Inc., Messner, Vetere, Berger, Carey, Schmetterer Inc.

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Working at home has yet to work out

Article Abstract:

The American Way of Buying survey reveals that only three percent of more than 2,000 respondents work at home full time while the rest still report to the office. Twenty-seven percent of the respondents stated that the advantages of working at home outweigh its drawbacks, while 49 percent said the drawbacks outweigh the benefits. The results of the survey indicate that the home-office revolution, forecasted 10 years ago, did not take place. Part of the reason could be the reluctance of employers to implement the program. Those who said that they preferred to work in the office cited complaints such as lack of necessary supplies and equipment, too many family interruptions, daily interaction with co-workers, and the lack of a structured routine.

Management, Home labor, Survey, Work at Home

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