Don't forget to smile

Article Abstract:

Big companies that operate call centers and have many front-line customer-service staff acknowledge the need for formal customer-service training but small companies perceive that their precious and limited financial resources could be used for some other purpose. But companies need to realize that specialized customer-service training would help in terms of brand loyalty and continued sales and also give their employees confidence to deal tricky situations in a better manner.

Venture Analysis, Business enterprises, Customer service, Call centers, Support services, Customer relations, Call centres

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Staff wanted

Article Abstract:

Australian companies are scouting for marketing and sales professionals in view of diminishing personnel in this line. In view of the prohibitive compensation packages that these staff command, suggestions are offered to small and medium-sized businesses to recruit candidates with potential for the marketing services instead of competing for high profile marketing personnel.

Marketing Personnel, Human resource management, Marketing, Recruiting, Company marketing practices, Company personnel management, Industry hiring, Small and medium sized companies

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Eyes on the boardroom

Article Abstract:

Marketing services need not be the sole goal for the marketing executives who can aspire to be on the board of directors. The ways in which the marketing personnel can achieve this goal are discussed.

Membership, Appointments, resignations and dismissals, Marketing executives, Boards of directors

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