Office-paper firms pursue elusive goal: brand loyalty

Article Abstract:

The major US office-paper companies, which have been suffering from declining profits due to the growing Asian economic crisis, are attempting to create brand loyalty among customers. Industry analysts, which have said that US sales in the office-paper industry are projected to reach $9.23 billion in 1998, report that three of the five leading paper makers are redesigning their marketing approach for the small-office and home-office market, which is projected to have about $1.32 billion in 1998 sales.

Comment:

US office-paper companies, hit by declining profits, are attempting to create brand loyalty among customers

Forecasts, trends, outlooks, Company Planning/Goals, Paper & Allied Products, Paper Manufacturing, Paper industry, Article

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Elevator maker to add commercial touch

Article Abstract:

Otis Elevator's e*Display will be placed above elevator doors and transmit news and advertising. Otis says advertisers will be able to tailor ads to a buildings clientel. Otis maintains about 1.2 million elevators worldwide, a 20% market share, and operates in 200 countries.

Services introduction, New Electronic Marketing, Elevators & Escalators, Elevator and Moving Stairway Manufacturing, Elevators and moving stairways, Statistical Data Included, Services, Elevator industry, Otis Elevator Co.

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