Europe's ad-spending picture gets darker

Article Abstract:

The slowdown in ad spending in the U.S. that started showing up in statistics in the second half of 2000, may be due to occur in Europe now. Forecasts by ACNielsen Media International point to this. Ad spending in Germany was down a bit already. Forecasts suggest that ad spending won't return to an increase until next year. Companies are being more careful about where they spend those dollars. Commercial television spot ad sales could suffer because they cost the most.

European Union, Company Planning/Goals, Television, Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Agency Financial Data, Prices and rates, Reports, Forecasts and trends, Marketing research firms, ACNielsen Media International

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Agency hopes jail stripes sell pinstripes

Article Abstract:

M&C Saatchi of London created a print ad campaign for English shirtmaker Thomas Pink that should stand out from all the clothing advertising clutter slated for fall and winter. Luxury mens shirts, made from 170-thread-count-fabric, will be modeled by former gangsters. The global campaign will run in magazines, newspapers and on posters. Victim Support in the UK and others find the ads offensive, glorifying gangsters, who should not profit from their notoriety.

United Kingdom, Advertising Activity, Account Activity, Print Media, Men's and Boys' Cut and Sew Shirt (except Work Shirt) Manufacturing, Men's and boys' shirts, Males' Woven Dress Shirts, Services, Ethical aspects, Clothing industry, Advertising campaigns, Men's clothing industry, Men's dress shirts, Men's woven shirts, Victim Support, Thomas Pink, M and C Saatchi London

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Asian industry has high hopes for 2001

Article Abstract:

ACNielsen Media International's preliminary report shows that Asia will have a growth in advertising spending by double of 1999 U.S. $24 billion in the region. China and India are enjoying the largest growth, 42% in China, 70% from TV. Thailand rebounded healthily with their competitive economy. The region did not feel the bomb of Internet companies as their spending was in select markets.

Asia, Economic aspects, 2000 AD

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