Patek Philippe, a Swiss luxury watch maker, is beginning its first campaign aimed at women

Article Abstract:

For the first time in the 161-year history of watchmaker, Patek Philippe is aiming a print campaign toward the lucrative women's market. Leagas Delaney has come up with brand-building ads aimed at 28- 35-year olds. The company hopes to convince women that the $6,250 Twenty-4 luxury watch can also be worn every day. Patek Philippe is spending 60% of its advertising budget on advertising for women, hoping to increase sales from this source from 30% to 40%.

Advertising agencies, Campaigns, Watches, clocks, watchcases & parts, Watches, Watch, Clock, and Part Manufacturing, Contracts, Advertising, Clock and watch industry, Clock industry, Watch industry, Leagas Delaney Group Ltd., Patek Philippe S.A.

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Diet Coke shifts duties to Wieden & Kennedy

Article Abstract:

Wieden & Kennedy has been awarded the lead creative duties to handle Coca-Cola's second-largest brand, Diet Coke. The agency's new campaign begins on Monday, 1/4/99, celebrating living life rather than beautiful bodies. Other upcoming promotions include book excerpts in six-packs and a new Website due to be ready February 1st at www.dietcoke.com.

Comment:

Co. shifts lead creative duties to Portland agency for Diet Coke ads

Soft Drink Manufacturing, Bottled and canned soft drinks, Advertising Activity, Campaign Launched, Account Activity, Campaign Themes, Low Calorie Soft Drinks, Soft drinks, Coca-Cola Co. (Atlanta, Georgia), Marketing, Abstract, Soft drink industry, KO, Carbonated beverages, Diet soft drinks, Wieden and Kennedy Inc.

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