Extending from the core

Article Abstract:

Customer selection, brand and value position development, and channel design (demand side of the business), are important marketing elelments involved in setting the future direction of a firm. Oftentimes, business strategy deals with factors that have minimal direct relationships to marketing such as the application of new technology, manufacturing, and value chain (cost/supply side of the business). Rather than putting non-marketing variables as constants, marketers can turn them into active variables and incorporate them in the design of alternative business models.

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Start-up marketing: how to turn new companies into large companies at the speed of light

Article Abstract:

A planned approach towards a particular task leads the organizations in the path of success. A research on the marketing practices adopted by the executives of start-up companies brought about nine rules that help organize the marketing plan of a start-up company.

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Saving the world with cause-related marketing

Article Abstract:

The benefits and ethical aspects of linking marketing campaigns with social causes that are close to the consumers' hearts are described.

Marketing Management, Administration of Marketing, Economic aspects, Social advocacy

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