Eye catching: how new media are racing to become the mass media; in terms of the audience, size matters. But how big? And by whose measure?

Article Abstract:

Measuring the World Wide Web audience is generating controversy within the industry. Internet search services and ratings companies already are reporting discrepancies in Web site traffic. The numbers make a difference among large advertisers, who seek Web sites that reach the widest audience as well as various demographic and life-style categories. Many experts caution against comparing Internet ratings to those of prime-time television, saying the less-conventional mass medium can organize narrow segments of likely shoppers. Ratings companies such as Relevant Knowledge, Media Metrix, Net Ratings and soon Nielsen are competing to emerge as the benchmark Internet ratings company. Many of these services apply statistics already in place for other media. These criteria include measuring a site's number of viewers, plus the number of return visits in a month.

Usage, Evaluation, Internet/Web technology application, Technology application, Online information services, Internet/Web advertising, Internet advertising, Internet/Web search services, Search engines, Internet/Web search service

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Now, AOL everywhere; Internet's giant prepares to leap off the desktop

Article Abstract:

America Online plans to become the premier media source for American families, and in international markets, over the next decade. This strategy involves increasing subscriber bases, offering new services and moving into broadcasting and telecommunications sectors. AOL recently invested $1.5 billion in Hughes Electronics to make its products available through satellite television. AOL currently controls 39% of the online market, which is ten times more than its closest competitor Microsoft.

United States, On-Line Information Services, Videotex & Teletext, Management, Planning, Innovations, Internet service providers, Online services, Internet services, America Online Inc., AOL, Internet service provider

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