Cool Mini Cooper prepares for relaunch

Article Abstract:

BMW is expected to re-launch the Mini Cooper in March 2002. Crispin Proter and Bogusky is expected to handle the advertising account for the re-release of the hip little car.

Product development, Germany, Motor Vehicles & Parts, Transportation Equipment Manufacturing, Motor Vehicles and Equipment, Transportation equipment industry, BMW AG, Crispin Porter and Bogusky, Mini Cooper S (Automobile)

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Fallon McElligott quits the race for Budget Rent a Car account

Article Abstract:

Advertising agency Fallon McElligott ceased its efforts to win Budget Rent a Car's creative account, despite being informed that it had been favored over other contenders. Fallon stated that disagreement over compensation and financial issues led to its decision. Budget announced that its account has since been awarded to Cliff Freeman and Partners, whose advertising campaigns for Fox Sports and Little Caesars made a positive impression on the rental car agency's vice president of marketing, Mike Gavelek.

Use of services, New orders received, Advertising Activity, Automotive Rentals, No Drivers, Motor Vehicle Rent & Lease, Automotive Equipment Rental and Leasing, Management, Advertising, Fallon McElligott, Lease and rental services industry, Lease and rental services, Cliff Freeman and Partners, BDGT, Budget Rent A Car System Inc.

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