Peta spoofs aim to turn the tide on P&G

Article Abstract:

Procter & Gamble still uses animals in testing some of its products whereas other companies have given up the practice. People for the Ethical Treatment of Animals (Peta) is taking the tack of product spoofing which gets more attention from consumers than attacking the company in some other way. For instance, there is a promotional Tide sports car that shows up at Nascar race tracks; Peta has a "Died" sports car show up at the same tracks.

Public affairs, Marketing/Advertising Methods, Soap and Other Detergent Manufacturing, Soap and other detergents, Social Cause Advocacy, Soaps & Detergents, Ethics, Design/Copy, Out-of-Home Advertising, Safety and security measures, Demonstrations and protests, Ethical aspects, Procter & Gamble Co., PG, Cleaning agents industry, People for the Ethical Treatment of Animals, Consumer goods

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Recasting the gun as sports equipment; new ads stress shooting's safety and popularity

Article Abstract:

The National Shooting Sports Foundation hired Omnicom's Porter Novelli to create an ad campaign for the industry group that will run in magazines such as Atlantic Monthly and the Economist. The group hopes to make owning a gun seem less negative by focusing on the popularity and safety of hunting and skeet shooting. The foundation is made up of gun manufacturers, distributors and retailers.

Marketing procedures, Advertising Activity, Account Activity, Small Arms Manufacturing, Small Arms, Marketing, Firearms, Firearms industry, Firearms industry and trade, Firearms ownership, National Shooting Sports Foundation, Porter Novelli

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