For Hispanic marketers, census says it all

Article Abstract:

Census 2000 revealed the huge boom in the Hispanic populaiton in the U.S. Hispanics comprise 13% of the population and account for 8% of consumer spending. Annual buying power for the group is about $560 billion. Despite these figures, corporations spend only 2% of their ad budgets on marketing in the Spanish language. Many firms aren't persuaded that they need such narrowly targeted marketing, given the fact that many Hispanics are bilingual, and that almost 70% of the T.V. shows they watch are in English.

Commercial Banks, Commercial Banking, Television Broadcasting, Television broadcasting stations, Demographics, Banking industry, Planning, Television broadcasting industry, Marketing, Demographic aspects, 2000 AD, Consumption (Economics), Target marketing, Census, Censuses, Univision Communications Inc., UVN, Hispanic Americans, Frost Bank, McGarrah/Jesse

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Maxxcom's Morden plays growth game

Article Abstract:

Maxxcom CEP Beverley Morden, along with Miles Nadal are on a binge of investing in and acquiring high profile agencies, 13 in the past 3 years. Morden has also encouraged entrepreneurship through clever financing ventures so that people creative people don't get lost in large bureaucracies. Morden and Nadal also keep the present management in place after a takeover.

Executive changes & profiles, Advertising and Related Services, Agency Formation/Mergers, Evaluation, Officials and employees, Mergers, acquisitions and divestments, Advertising services, Marketing industry, Entrepreneurship, Morden, Beverley, Nadal, Miles, Maxxcom

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Molson takes charge with U.S. campaign

Article Abstract:

Canada's largest brewer, Molson, is set to launch a new TV ad campaign in the U.S. in an effort to revive the U.S. performance of its beer. Molson had seen its market share decline from 1.4% to about 1% from 1996 to 2000. The 30-second TV spots were created by D'Arcy Masius Benton & Bowles.

Beer & Other Malt Beverages, Breweries, Malt beverages, Brewing industry, Beer, Molson Inc., D'Arcy Masius Benton and Bowles Inc.

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