Orchardist hopes new snack will be apples

Article Abstract:

Leo de Groot broadened the market of his Westernport Orchards apple business by teaming with Food Science Australia to develop the diced apple product Snack Apple. The two companies developed a diced apple preservation technique of dipping the fruit pieces in pineapple juice and coating them with an edible plant extract. Westernport Orchards spent $1 million installing a stainless-steel processing facility. Marketing Snack Apple will be a challenge, but de Groot predicts that by August 2000, the product will achieve $600,00 in local sales and $400,000 in sales to Japan.

Australia, Apples, Apple Orchards, Deciduous tree fruits, Statistical Data Included, Production management, Management, Product development, Fruit industry, Fruit trade, Food Science Australia, de Groot, Leo, Westernport Orchards, Snack Apple (Fruit)

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Buyers that click

Article Abstract:

Now that the initial excitment over the internet and the world wide web is dying down, organizations need to focus on the effectiveness of their web sites, so that they can be an integral part of the success of the business. Web sites need to be tailored specifically to those visitors who are likely to buy the products on offer.

Planning, Design and construction, Web sites, Web site design, Electronic commerce, E-commerce

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