Freeman tries to do for baseball what it did for hockey

Article Abstract:

Cliff Freeman & Partners is trying to improve the image of Major League Baseball with the introduction of a series of offbeat commercials to air on the Fox Broadcasting Co. called "Game of the Week" baseball broadcasts. Fox, a unit of News Corp., chose the ad agency for its irreverent approach in other campaigns, such as the one that promoted Fox's coverage of National Hockey League games. Cliff Freeman, a unit of Saatchi & Saatchi PLC, has won numerous awards for its innovative and humorous ads and hopes to grab viewers with ads that make baseball seem more exciting.

Comment:

Cliff Freeman & Partners, a unit of Saatchi & Saatchi, receives new baseball ad contract from Fox Broadcasting

United Kingdom, Television Broadcasting, Television, Campaign Launched, Campaign Themes, Television broadcasting industry, Cliff Freeman and Partners, Fox Broadcasting Co., Saatchi & Saatchi Company PLC, Cliff Freeman & Partners, Saatchi and Saatchi Advertising Worldwide

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Top man on TBWA Chiat/Day's Nissan account takes a leave. Other agency changes afoot

Article Abstract:

The leading executive on TBWA Chiat/Day's Nissan Motor Corporation account, Tom Patty, suddenly announced that he would take an indefinite leave of absence. Mr. Patty's departure occurs just as the agency is being pressured to aid in improving Nissan's sluggish sales. Nissan's sales have slowed because of a lack of attractive models in competitive car model categories. The company's US campaign featured a brand-builiding image. The image was advertised with Nissan's "Life is a journey. Enjoy the ride" theme.

Comment:

Leading exec on TBWA Chiat/Day's Nissan Motor Corporation account, Tom Patty, to take an indefinite leave of absence

Contracts & orders received, Company Planning/Goals, Executive changes & profiles, Motor Vehicles, Automobile and Light Duty Motor Vehicle Manufacturing, Agency Planning/Goals, TBWA Chiat/Day Inc., Nissan Motor Company Ltd.

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Consolidations by Frito-Lay and Pepsico move a host of choice assignments to BBDO Worldwide

Article Abstract:

Frito-Lay, the snack-food giant, has moved to consolidate its global advertising by placing most of its creative work with advertising agency BBDO Worldwide. The move mimics the marketing moves of a number of large multinational companies which have consolidated their advertising with major international ad agencies. BBDO had previously handled about half of Frito-Lay's advertising bookings.

Comment:

BBDO to get most Frito-Lay advertising, up from handling around 1/2 of advertising

Snack Foods, Snack Food Manufacturing, Frito-Lay Inc., BBDO Worldwide Inc.

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