Fresco puts its mark on the corner

Article Abstract:

Joe Sargo launched Fresco Supermarkets Proprietary Ltd. on September 18, 1999. Sargo chose the name "Fresco" for its connotation of freshness. Sargo has allocated $10 million for refurbishing and rebranding the 20 stores it will operate by the end of 1999. Sargo expects to have an annual turnover of $250 million.

Statistical Data Included, Management, Company Profile, Sargo, Joe, Fresco Supermarkets Proprietary Ltd.

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A seller's market

Article Abstract:

Advertising spending in Australia is more than $6.8 billion in 2003, as per data provided by Nielsen Media Research Adex (NMRA). Much of the increase in advertising spending is the result of advertising by Coles Supermarkets in competition with arch rival Woolworths.

Advertising, Advertising Activity, Reports, Woolworths Supermarkets, Coles Supermarkets

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Gloom for grocery suppliers

Article Abstract:

The findings of AC Nielsen survey on the impact of the plans of big supermarket chains to expand private-label products on food industry are examined.

Supermarket Chains, Surveys, Chain stores, Private labeling, Private label products

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