From heirs to history: new books

Article Abstract:

Four books written for people involved in family businesses are briefly described: 'Mind Your Own Business,''Born to Power: Heirs to America's Leading Businesses,''Business Stories - Business Savvy: How to Compile and Publish Your Business History,' and 'The Stoy Hayward Guide to the Family Business.'

Column, Family-owned business enterprises, Family-owned businesses, Bibliography

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Crowing over leadership succession

Article Abstract:

Perdue Farms Inc is launching a new advertising campaign that will feature Jim Perdue, son of CEO Frank Perdue. The firm has featured the senior Perdue in ads for years, and now plans to introduce Jim Perdue to consumers. The firm's 1994 sales were $1.5 billion.

Poultry and Eggs, Poultry Farm Products, Poultry and Egg Production, Management, Advertising, Poultry industry, Perdue Farms Inc., Perdue, Jim, Perdue, Frank

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