From surfer to buyer on the WWW: what marketing managers might want to know

Article Abstract:

Many marketing managers are not yet fully aware of the maximum potential of the World Wide Web as a marketing instrument, particularly in terms of its ability to transform a prospective purchase from being a passive surfer to an interactive customer. A simple model of Web conversion efficiency describes how the medium can move the customer from being a passive Internet surfer to an interactive user. This model describes simple but reliable calculations which can be used to ascertain if objectives are being achieved. The model takes marketing managers through six phases: making surfers aware of the Web site, increasing the number of hits by aware surfers, converting hits into visits, turning active visitors into purchases, motivating purchasers to repurchase, and optimizing the general efficiency of the Web site as a marketing tool.

Telegraph & other communications, Specialized Telecom Services, Wired Telecommunications Carriers, Usage, Internet services, Marketing management, World Wide Web

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Object-orientation: a tool for enterprise design

Article Abstract:

The significance of object oriented methodology, for entrepreneurs to handle business structure information, is examined.

United States, Management dynamics, Management, Company business management, Strategic planning (Business), Businesspeople, Entrepreneurship, Object-oriented programming, Object oriented programming, Entrepreneurs, Distributed object technology, Reusable code

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