Froth and trouble

Article Abstract:

The younger generation is opting for ready-to-drink spirits over the traditional beer. This trend is a cause of concern to the Beer manufacturing companies like Lion Nathan and Foster's Group. The recent launch of a new product called B to the E by the American brewer Anheuser-Busch is being watched with a great deal of concern by the Australian breweries, the success of which could mark the reentry of Beer in the fray.

United States, Breweries, Market information - general, Product introduction, New Products/Services, Malt beverages, Beer & Ale, Standard Beer, Supply and demand, Brewing industry, Beer, Anheuser-Busch Companies Inc., BUD

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Vine days in adland

Article Abstract:

Product placement is a growing business in Australia and overseas as many companies pay to have their products placed in television programs, movies, music clips, online games and songs. Madison and Vine are becoming an important part of the marketing business as intersection of advertising and content became more sophisticated.

Services information, Advertising, Services, Marketing industry, Product placement

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Out of focus

Article Abstract:

Companies developing new products need unbiased, independent data when conducting product research. Qualitative research from focus groups can be useful, but those findings are often limited and should be tested with quantitative research.

Product Development, Market Research, Market Research & Product Development, Methods, Usage, Column, Marketing research, Focus groups, Time to market

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