GM breaks a sweat on Olympic giveaway

Article Abstract:

General Motors Corp. plans to give away 100 cars and trucks to families of athletes hoping to compete in the Summer 2000 Olympic Games in Sydney, Australia. The auto maker will name a panel of celebrities to select the athletes who will receive a free Pontiac Grand Am or Cadillac De Ville. GM also hired JK Group of Princeton, New Jersey, a firm that manages corporate philanthropic programs, to ensure that its promotion is perceived as fair. GM is also the exclusive automobile sponsor of 37 Olympic events, so it plans to hold promotions around individual events, in an effort to avoid mistakes it made during the 1996 Atlanta Games, in which it advertised too many different brands in too short a period.

Motor vehicles and car bodies, Campaigns, Advertising, Motor Vehicles, Automobile and Light Duty Motor Vehicle Manufacturing, Television, Management, 2000 AD, Automobile industry, General Motors Corp., GM, Ethical aspects, Sports sponsorship, Sales promotions, Olympics

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DDB hires two online-ad executives

Article Abstract:

DDB Needham Worldwide is counting on the expansion of the new medium, interactive advertising, and raided a competitor to hire two ad executives. Matt Freeman and John Young left True North's Modem Media.Poppe Tyson to grow the interactive business for newly formed unit, DDB Digital, as co-chief creative officers and managing partners. The firm has done creative online work for PepsiCo, Lockheed Martin and Anheuser-Busch.

Advertising agencies, Executive changes & profiles, New Media, Agency Personnel, Officials and employees, Abstract, DDB Needham Worldwide Partners, DDB Needham Worldwide Inc.

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