Game Boy's toy camera: serious business

Article Abstract:

Ninendo's $45 Game Boy camera remains an inexpensive and versatile alternative to its younger counterparts. Users can snap the cartridge into handheld gaming devices and take grainy black-and-white pictures. As many as 30 stored pictures then can be placed on screen for manipulation. The pictures then can reach a television screen through the help of a Super Game Boy adapter on a 16-bit Nintendo Super NES console. The $55 Game Boy Printer lets users print stamp-size stickers by burning the images onto a roll of paper. Image manipulation for ordinary people is a key selling point for Nintendo, which anticipates selling 1.5 Game Boy cameras between June 1, 1998, and Dec 31, 1998, in hopes of manufacturing the top US digital photography device.

Usage, Equipment and supplies, Nintendo Game Boy (Computer-based entertainment system)

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Angst and anger Japanese-style, with wink

Article Abstract:

Shogo, a new computer game from Monolith Productions, utilizes the forms of Japanese anime in its look, violating the conventions of the first-person shooter video game with melodramatic twists in the storyline. The hero is soldier Sanjuro Makabe, employed by the United Corporate Authority to end an insurrection on the planet Cronus. He desires to avenge the deaths of compatriots killed in an earlier mission. As the game progresses through the expected shoot-em-up phases, the character experiences a series of revelations concerning the real purpose of his employers and the actual events that occurred during his earlier mission. The result is self-consciously camp yet faithful to the genre.

Evaluation, Computer software industry, Software industry, Product/Service Evaluation, Product Announcement, Computer game, Monolith Productions, Shogo (Action game)

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And the winner is ... the marketing team

Article Abstract:

Nintendo's Nintendo 1080 Snowboarding video game splashes Tommy Hilfiger logos with other flashy features for its younger target audience. The ubiquitous Hilfiger logos appear from start to finish, including on a hot air balloon and at the finish gate, according to Tommy Hilfiger Athletics Pres Todd Howard. Consumer researchers believe they can reach snowboarding fans who enjoy other merchandise but avoid 30-second television commercials in favor of video games. Nintendo 1080 has reached a 10-year exclusive deal to promote Lamar Snowboards products, including the new 1999 line that has not yet reached stores.

Game, Toy, and Children's Vehicle Manufacturing, Home Video Games, Games, toys, and children's vehicles, Marketing, Video games, Company marketing practices

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