Gap Gives Think Online Tasks

Article Abstract:

Gap Inc. has hired Think New Ideas(TNI) to manage work on a project basis for its BabyGap and GapKids online units.The combined projects are estimated to be worth $5-lO million. (TNI) will work directly with Gap to create online work to appear by the end of 1998.

New orders received, Family clothing stores, Contracts, GPS, Clothing stores, Gap Inc., THINK New Ideas Inc., THNKE

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Katsin Loeb Advertising

Article Abstract:

Versaware Technologies became Katsin Loeb Advertising's new client. The two companies plan to create a campaign worth $5 million for Versaware's Funk & Wagnalls Encyclopedia web site. It will be the first electronic commerce piece by Katsin Loeb Advertising.

Contracts & orders received, Account Activity, Services, Advertising, Katsin/Loeb Advertising Inc., Versaware Technologies

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CMR'S TOP BRANDS IN NETWORK PRIME TIME

Article Abstract:

VNU Advetising Expenditure Corp. list top brands in network primetime for the week of September 6-13, 1998.

Marketing procedures, Industry Market Data, Statistics, VNU Advertising Expenditure Corp.

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