Giving the media food for thought

Article Abstract:

The Gourmet Garage of New York, NY, attracted customers and growing profits by hiring a publicist who got the company an article in the New York Times. Tips for effective communication through media include recognizing your message and expressing it in a few words.

Usage, Mass media, Advertising media

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Resources for more information

Article Abstract:

Seven books that help people interested in business franchises are described. The books are available at bookstores or directly from the publisher or trade group.

Franchises, Bibliography

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'Affirmative information and thought regarding our progress as a nation'

Article Abstract:

Government finance has been a chief concern of the Chamber of Commerce and its periodical, 'The Nation's Business,' since the organization was formed.

Editorial, History, Chamber of Commerce of the United States, Nation's Business (Periodical)

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