Going Digital Can Focus Marketing

Article Abstract:

Digital photography is changing the way small firms create professional-looking marketing presentations inexpensively. The powerful presentations may be created in print or on the Internet. The process uses relatively low cost tools such as photo-editing software, digital cameras, color printers and image scanners. Digital photography allows flexibility in lighting and effects.

United States, General services, Management, Computer software industry, Software industry, Product information, Services, Real estate industry, Multimedia authoring software, Leibsohn and Co.

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The new face of presentations

Article Abstract:

Advances in hardware and software give entrepreneurs the ability to enhance a presentation with visual and interactive effects. The LCD projector is one new high-performance tool. Others are large-screen monitors and specialized graphics programs.

Business presentations

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In-house publishing, professional results

Article Abstract:

a wide variety of small businesses, stores, and even bed-and-breakfast hotels are using new Windows-based desktop publishing software to produce professional-looking brochures and displays.

Software Publishers, Word Processing Software Pkgs (Micro), Word processing software

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