Going mobile. Quietly, B2B marketers are finding new applications for mobile platforms

Article Abstract:

Ravi Kalakota, CEO and founder of E-business Strategies, presented research information that shows companies that have embraced using the Internet for marketing will be better placed than companies that have not done so. He points out that m-commerce (mobile commerce) consists of four elements (new innovation opportunities, supply chain operations focus, customer focus, and operational focus) connected by and controlled by breakthrough platforms (applications and infrastructure).

Advertising Management-Electronic Media, Innovations, Electronic marketing, Kalakota, Ravi

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What makes customers tick?

Article Abstract:

This article provides insight into consumer behavior that can help companies make decisions. A main point of this article is that business needs to better understand that almost all consumer thinking is unconscious. New approaches are being developed to better understand this process.

Research and Development in the Social Sciences and Humanities, Psychology & Psychiatry, Cover Story, Psychology

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Technology still matters

Article Abstract:

Contrary to predictions by doomsayers, companies that fully understand how to market their goods and services via the Internet will be the winners in the future. This statement is based upon the belief that consumer behavior will change once consumers fully embrace the Internet.

Forecasts, trends, outlooks, Industry Overview, Internet, Forecasts and trends, Market trend/market analysis

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