Goodyear floats into TV prime time

Article Abstract:

The Goodyear airship advertises to Australian crowds at the National Rugby League and the Australian Football League. Goodyear introduced its first dirigible in Australia on June 1, 1999. The airship is named Spirit of the South Pacific, and appears to be a global marketing success for the company. The monetary value of the airship is measured in the return in dollar value for advertising on prime-time television.

Australia, Aircraft, Aircraft Manufacturing, Airships ex Military, Statistical Data Included, Marketing, Advertising, Transportation equipment industry, Airships, GT, Goodyear Tire & Rubber Co.

---

Insurers try crashing through to new way

Article Abstract:

The Australian automobile insurance industry is seeking greater control over insured motor vehicle repairs in order to reduce insured losses by creating their own repair shops. Independent automobile repair shops, bristling at the insurance industry's characterization of them as corrupt and antiquated, are fighting back. The automobile repair industry is largely unregulated.

Direct Property and Casualty Insurance Carriers, Fire, marine, and casualty insurance, Auto Insurance, General automotive repair shops, Automotive Repair, General, General Automotive Repair, Management, Insurance industry, Prevention, Automobile insurance, Automotive maintenance, Automobile repair shops, Automotive repair shops, NRMA Insurance Ltd., Royal Automobile Club of Victoria Ltd., Automobile repair fraud

---

Dollar crunch threatens Toyoya's new lead

Article Abstract:

The pressures facing Australia's local car manufacturers are discussed, focusing on Holden's loss of market leadership to Toyota.

Automobile industry, Market share, Toyota Motor Corp., Holden

Similar abstracts:

• Abstracts: Ansett fails in a time of crisis. Democracy losing ground. Law firms fish for a pricey foreign catch
• Abstracts: How a family enterprise was saved with a bang rather than a whimper
• Abstracts: The customer is not satisfied: service levels have fallen, sometimes disappeared, as companies have sought to cut costs
• Abstracts: Consumers on top. Global need or market greed? Globalisation cuts both ways
• Abstracts: From stationery to express speed. Meet the chairman of the surf board. BHP tries to squeeze its iron lemon both ways

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.