Grey revolutionaries

Article Abstract:

Issues are presented concerning the benefits which the baby-boom generation of people born between 1946 and 1960 will have on the Australian economy due to their spending power. The marketing of products and services to baby-boomers is discussed.

Aged, Elderly, Economic aspects, Marketing, Business enterprises, Baby boom generation

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Music industry tries a digital rehearsal

Article Abstract:

Issues are presented concerning the service launched by the online music industry in Australia which enables online retailers to purchase rights to digital music. The licences issued by Wiredrecords.com are discussed.

Product information, Online services, Internet services, Licensing agreements, Music industry, Digital recording, Digital sound recording, Wiredrecords.com

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Goodman Fielder tries e-commerce (at last)

Article Abstract:

Australia's largest food producer Goodman Fielder hopes that its official unveiling of a business-to-business e-commerce program will help lift its depressed share price.

Australia, Usage, Food industry, Business-to-business market, Business to business market, Goodman Fielder Ltd.

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