HSN to Hawk ABC 'soap opera' jewelry

Article Abstract:

ABC and the teleshopping cable channel HSN have joined together to market jewelry which will be worn by actors on ABC's soap opera 'All My Children.' The innovation in direct marketing is based on rabidly-loyal soap opera fans and ABC hopes it will generate much-needed revenue for the network. Media companies believe that this type of direct marketing will be a valid source of revenue for them in the future.

Cable Networks, Strategic alliances, Cable and other pay TV services, Cable TV Networks, Licensing/Sales Agreements, Marketing, Cable television broadcasting industry, Cable networks (Television), Jewelry, ABC Inc. (Burbank, California), All My Children (Television program), HSN Inc., HSNI

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Television viewers sit out Subway Series

Article Abstract:

The 2000 World Series was watched by fewer TV viewers than any other since 1995. the late start of the series put it up against season premieres of new and returning TV shows. Sports on TV are getting fewer viewers, statistics show. Some analysts say that the decline in viewership is due to the slow pace of the games and the large number of commercials that fill the time delays during the games.

Market share, Television, New York, Statistics, 2000 AD, Television viewers, Television broadcasting of sports, Sports television programs, World series (Baseball)

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NBC's reality may scare upscale viewers

Article Abstract:

Despite the success of NBC's reality shows, advertisers are concerned that the programs may not be well received by the high-income audiences the network has always claimed. The success of the reality programs has helped NBC maintain its ratings despite a decline in the ratings of other networks this summer. Media buyers are also concerned that NBC's fall lineup of new shows is not strong.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Advertising, Advertising Activity, Economic aspects, Television advertising, Market share, Marketing industry, National Broadcasting Company Inc., Television, Sensationalism, Sensationalism in television

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