Hard task for agencies

Article Abstract:

Russell Tate is the chief executive of STW group and runs a company that has interests in 40 marketing services companies. The 18 changes listed by him in the UBS Warburg's annual media conference, that have affected the ad agencies and marketers are mentioned.

Public affairs, Speeches, lectures and essays, Tate, Russell

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Subtle as a bulldozer

Article Abstract:

Fanta, one of the sponsors of Ten NetworkEs Big Brother 3 has adopted a strategy of running ads during the series and placing the product in the programs. Some of the features of this strategy adopted by Fanta in promoting its product are discussed.

Television Broadcasting, Marketing procedures, Television broadcasting stations, Television broadcasting industry, Marketing, Company marketing practices, Network Ten Proprietary Ltd.

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Anguish in Adland

Article Abstract:

Marketers and Ad agencies in Australia are finding it difficult to raise their margins ever since the accreditation system was dismantled by the authorities in 1997.

Advertising, Marketing industry

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