Havas to sell outdoor-ad unit to Decaux

Article Abstract:

France's JC Decaux is buying the outdooor-ad unit of Vivendi's Havas for $928.6 million (876 million euros). In the process Decaux inherits Mills & Allen which means it inherits ownership of almost 20% of Britain's billboards. Decaux's annual sales should nearly double as a result of the purchase. It also looks forward to inroads to the airport advertising market in the U.S. It sees this acquisition as a good fit with its core business of bus shelters, newsstands, traffic lights and public toilets, known as 'street furniture.'

Comment:

To acquire outdoor ad business from Havas for $928.6 million (876 million euros)

Marketing procedures, France, Company Planning/Goals, Global Marketing, Media Formation/Mergers, Outdoor advertising services, Outdoor Advertising, Display Advertising, Out-of-Home Advertising, Marketing industry, Havas S.A., JC Decaux

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McCann-Erickson to buy Publicist PMK

Article Abstract:

An announcement is expected that PMK, Hollywood's publicity firm to some of the biggest stars, has agreed to be acquired by McCann-Erickson, a unit of Interpublic Group. Purchase price is not being disclosed but estimates put it at about $7 million. The corporate clients that McCann-Erickson brings to the deal would hopefully get marketing access to celebrities; Hollywood celebs would, through PMK, get access to the larger corporate marketing budgets.

Comment:

Agency to acquire Hollywood's PR agency to the stars, PMK

United States, Agency Formation/Mergers, Public Relations Agencies, Public Relations, Public relations services, Advertising agencies, McCann-Erickson Inc., Public relations firms, PMK Inc.

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