Heinz CEO to tie managers's pay to performance to boost efficacy

Article Abstract:

H.J. Hienz Co.'s new CEO, William Johnson, plans to raise profit margins by improving manufacturing. Johnson appointed Richard Wamhoff as executive vice president in charge of of all manufacturing plants. Heinz affiliates will no longer make their own decisions about costs. Johnson is requiring operating managers to own between $5million and $10 million in stock to help ensure his strategies will work. Johnson warned affiliates to perform or risk divestment.

Comment:

H.J. Hienz Co.'s CEO, William Johnson, plans to raise profit margins by improving manufacturing

Strategy & planning, Company Planning/Goals, Fruit and Vegetable Canning, Company Personnel, Canned Fruits & Vegetables, Canned foods, H.J. Heinz Co.

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Vitamins help sugarcoat Kellogg's pitch

Article Abstract:

Kellogg's new ad campaign to promote vitamin fortified cereals begins on television, on the Web and in print. The more than $20 million campaign was created by its new agency for the sugar-coated brands, Interpublic Group's Martin Agency. The Center for Science in the Public Interest claims the cereal-makers are selling 'candy' as breakfast cereal. Kellogg's claims there is more sugar in an apple than in a serving of its cereal.

Comment:

New ad campaign shows superhuman kids due to K-sentials

Television, New Electronic Marketing, Cereal Preparations, Breakfast Cereal Manufacturing, Print Media, Cereal breakfast foods, Campaign Themes, Evaluation, Marketing, Advertising, Abstract, Cereal products industry, Breakfast cereals, Enriched foods, Grain products, Enriched cereal products, Martin Agency Inc., Kellogg USA Inc., Center for Science in the Public Interest

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Battery makers Ralston, Gillette keep ad battle going and going

Article Abstract:

Ralston Purina Co.'s Energizer and Gillette's Duracell are about to spark their advertising competition. A new $150 million Energizer campaign is being launched by Ralston Purina. This move follows Gillette's $60 million campaign to launch its own juiced-up Duracell battery line. The two companies control approximately three-quarters of the $2 billion US alkaline battery market.

Comment:

Gillette's Duracell & Ralston Purina Co.'s Energizer are about to spark their ad competition

Storage Battery Manufacturing, Storage Batteries, Gillette Co., Ralston Purina Co.

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