High performance marketing

Article Abstract:

High performance marketing requires companies to follow certain policies in the management of the marketing function. These policies include satisfying customer needs, providing marketing staff with incentives and measuring the profitability of market share.

Cover Story

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B2B branding: avoiding the pitfalls

Article Abstract:

Brands are assets of a company. Companies must invest time and money in their brands and manage them well.

Analysis, Marketing, Business-to-business market, Business to business market, Customer relations, Brand name products, Brand names

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New media power

Article Abstract:

The methods of using the new media for building brand equity of comapnies and products are described.

Administration of Marketing, Usage, Communications industry, Mass media

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