Cable networks reap big 'upfront' sales

Article Abstract:

Cable television networks are selling air time to advertisers for the 2000-2001 broadcast season earlier than in previous years and in record dollar amounts. Cable networks expect to sell over $4.6 billion in advertising time in the "upfront" market and several of the networks anticipate selling between 50%-70% of available air time prior to the introduction of the big three broadcasters' fall season lineups. One reason for the heavy (and early) selling is thought to be due to 'Old Economy' companies' desire to lock in air time before the 'dot-coms.'

Advertising, Lifetime Cable Network, Turner Broadcasting System Inc., Discovery Communications Inc., TBS

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Commitments for cable-TV ads falter as new fall season looms

Article Abstract:

Cable TV networks seem taken aback by the fall of commitments to the next season's advertisements by 20%. Media sellers say that all the major players, including the extravagant movie studios are not buying ads yet in response to cable companies' high rates, the proliferation of more channels, as well as a general economic slowdown. Media buyers are expecting to negotiate great discounts, even on the highly-rated Food Channel.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Television, Economic aspects, Finance, Television advertising

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Hilfiger snubs Madison Avenue, hires cable network to create ads

Article Abstract:

Tommy Hilfiger Corp. had hired VH1 to plug into music themes for his television advertising campaign starting in September. Hilfiger still intends to keep Arnell Brand Consulting Group as his agency, but wants VH1 for nontraditional ideas. The Rolling Stones, Jewel and Lenny Kravitz will star in the new ads, with Hilfiger doing voice-overs about how music inspires his fashion.

APPAREL AND OTHER TEXTILE PRODUCTS, Apparel & Related Products, Apparel Manufacturing, Management, Advertising, Clothing industry, Tommy Hilfiger Corp., TOM, Hilfiger, Tommy

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