Hitachi returns to chip market that Japan left

Article Abstract:

Hitachi Ltd continues to manufacture microprocessors for the newest hand-held computers almost five years after Japanese semiconductor companies abandoned the market. Hitachi is the first company in Japan in years to design and market microprocessors. At one time, memory chip manufacturing comprised the sole activity of Japan's semiconductor companies. In the absence of Japanese competition, US chip makers have dominated in microprocessor manufacturing. Companies such as Intel Corp and Motorola Inc have been able to establish their chip designs as standards by contracting with hardware and software companies. Hitachi recognizes the lack of a standard chip for the emerging personal digital assistant devices and intends to enter the market via that niche.

Product development, Microprocessors, Personal digital assistants, Hitachi Ltd., Manufacturers, Marketing Strategy, Personal Digital Assistant

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AMD's chip snafu to cause sizable loss

Article Abstract:

Advanced Micro Devices Inc. announced that flaws relating to the design and manufacture of its K-6 microprocessor will result in a significant drop in first quarter earnings for 1999. As a result, its shares fell in after-hours trading to $17. AMD also reported that shipments of its fastest processor would decline to five million units, down by 500,000 from the fourth quarter. Industry analysts have projected further drops in share price as well as operating losses, even though the company had been expected to gain market share as consumers upped their purchases of sub-$1000 personal computers. AMD will be eliminating 300 jobs as it restructures in an effort to meet increased competition from Intel Corp. for the PC microprocessor market.

Semiconductor Devices, Semiconductor and Related Device Manufacturing, Product defects and recalls, Finance, Advanced Micro Devices Inc., AMD, AMD K6 (Microprocessor)

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Japan seeks to end numerical goals for chip market

Article Abstract:

Officials at Japan's Ministry of International Trade and Industry (MITI), anticipating the news that their nation has failed to meet US goals for purchasing foreign-made semiconductors, say they want to stop using numerical goals for foreign companies' market share. Foreign firms were supposed to garner a 20 percent share of the Japanese market by the end of 1992; for 3rd qtr, though, they had only a 15.9 percent share. MITI officials say they do not plan to allow US negotiators to fix a new market-share goal when semiconductor talks begin in Hawaii on Mar 23. MITI officials are also trying to explain reports in the Japanese press that they would accuse US companies of cancelling about $85 million in orders from Japanese firms.

Planning, International trade, Market share, Japan. Ministry of International Trade and Industry

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