How direct can you get?

Article Abstract:

Direct Marketing in Australia has been enjoying boom with the expenditure on it being more than $10 billion. In recent years even mobile phones and internet have influenced it many ways. The recent trend off late has been towards integrated campaigns that use a variety of media and communication techniques to attract consumers.

Methods, Economic aspects

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E-campaigns can cut two ways

Article Abstract:

Direct marketers are using wireless applications, such as e-mails to mobile phones, in their marketing campaigns as they are fast and cost-effective. Jo Cookie, the general manager of M& C Saatchi Direct states that the effectiveness of wireless direct marketing depends on a company's products and how it treats the medium.

Usage, Wireless communications, Technology application, Wireless communication systems, Mobile communication systems, Wireless technology

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The direct approach

Article Abstract:

The trends, growth and prospects of direct marketing are discussed.

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