How executives can enhance IP strategy and performance

Article Abstract:

Questionnaire data from a survey of senior intellectual property (IP) executives and in-depth interviews were used to examine IP strategies in 34 industrial corporations. Findings reveal that companies: need IP management at all levels; should involve top-level management in the early stages of IP-planning; and should encourage frequent and informal information exchange.

Europe, Management dynamics, Licenses, Patents & Trademarks, Management, Intellectual property, Company business management, Report

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The transforming power of complementary assets

Article Abstract:

Successful implementation of information technology in a company is analyzed and impact of complementary assets like people skills and new organization structures on effective technology adoption is examined.

Technology application, Corporate reorganizations

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Finishing off IT

Article Abstract:

Information technology as a commodity, corporate dependence on IT and outsourcing in IT activities are discussed.

Use of services, Outsourcing

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