How to use diffusion models in new product forecasting

Article Abstract:

The Logistic and Gompertz diffusion curves are used in forecasting new products with no sales history, forecasting relatively new products with a short history and determining the characteristics of diffusion process based on the history of mature products. The forecasting approach is based on the development of three diffusion characteristics: the long run saturation level, which is the maximum number of a product's units a company can sell at some distant point in the future; the inflection point of the diffusion curve, which represents that month in time where sales will reach its maximum penetration rate; and the delay factor, which indicates the intensity of the introductory stage of the life-cycle.

Models, Diffusion processes

---

Ten prescriptions for forecasting success

Article Abstract:

Business forecasting should adapt to the changing needs of those who demand for the service. Prescriptions for effective business forecasting include carefully evaluating projects, incorporating technology, working and planning closely with management, knowledge of the nature of decisions being influenced, and characterizing relevant variables. Using a band of projections and scenario development, establishing a monitoring process, developing specific plans of action, and acquiring general management skills are additional prescriptions.

---

Forecasting process at Cable & Wirelss BARTEL Limited

Article Abstract:

The forecasting process of Cable & Wireless BARTEL Ltd is centered on judgment. It operates at three levels, namely the corporate strategy level, departmental level, and marketing level. Forecasting at the first level is always aligned with the goal and scope of the organization, while at the second level, forecasting is based on the targets set at the first level. Forecasting at the third level, meanwhile, is mostly quantified. In general, forecasting at all levels are based on the data gathered from direct users.

Telecommunications services industry, Telecommunications industry, Forecasts and trends, Cable & Wireless BARTEL Ltd

Similar abstracts:

• Abstracts: New product forecasting tools find a home in telecommunications credit scoring. Target marketing with logit regression
• Abstracts: Combining interior-point and pivoting algorithms for linear programming. Capacity expansion of power generation systems with uncertainty in the prices of primary energy resources
• Abstracts: New horizons in communications. Handy tools for training. Computer Systems According To Plan
• Abstracts: The concept of entrepreneurial intensity: implications for company performance. Learning needs of growth-oriented entrepreneurs
• Abstracts: Fun, but based on products. Casting a wider net for Web site workers. Seeing ad dollars, C-Net multiplies Web sites

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.