IBM and Oki unit to unveil low-cost laser-printer lines

Article Abstract:

IBM and Okidata both introduce laser printers, and these products are expected to drive down prices. IBM's printer reportedly generates five pages a minute and is priced below $1,000. Hewlett-Packard introduced a printer at that price in fall 1989, but HP's machine produces only four pages a minute. IBM's machine will have an added advantage: it can be turned into a ten-page-a-minute device by changing a single circuit board. Okidata's printer will have less impact on the market because Okidata is one of the industry's smaller players, but the company has a good reputation and the new machines will be aggressively priced. The American Institute for Business Research notes that the US market for laser printers has grown rapidly, totalling one million units in 1989 and likely to reach 1.2 million in 1990. BIS Cap International reports that IBM's machine is of a type currently most desired in the market.

Statistics, Price cutting, Market Analysis, Okidata Group, American Institute for Business Research, BIS CAP International Inc.

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IBM expected to unveil laser printer to compete in the low end of market

Article Abstract:

IBM will introduce a laser printer in an attempt to enter the low-end laser printer market currently dominated by HP. IBM's printer ia capable of printing 10 pages a minute, as opposed to HP's eight page a minute machine, and will priced just below the HP machine's list price of $2,700. HP currently has a 50 percent of the low-end market and IBM will face stiff competition trying to carve out a niche. One thing IBM's entry should do is help push laser printers and eventually replace dot matrix printers among casual users. IBM's new printer does not have Postscript capabilities and will lack the memory necessary to function well on a network.

Marketing, Computer peripherals industry, Hewlett-Packard Co., HWP, Market share, Competition, Market Entry

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IBM ready to unveil next week more than 50 software products; items to seek to eliminate computerizing woes at manufacturing firms

Article Abstract:

IBM Corp will announce 50 software products for eliminating problems in computerized manufacturing operations. The announcements are scheduled for Tue, Oct 24, 1989. These announcements are described as 'part reality and part strategy': it will take many quarters for IBM to actually roll out all these products, and it will take years for customers to integrate them. Nevertheless, industry observers expect IBM's products to help the computer-integrated manufacturing (CIM) market. Yankee Group estimates the CIM market's worth at $40 billion by 1993.

Electronic computers, Prepackaged software, Computer software industry, Computer industry, Software industry, Software, Computer-integrated manufacturing, Factory management

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