IBM ventures to Hollywood in visual effects

Article Abstract:

IBM will own half of a new visual-effects studio called Digital Domain that will develop new movie techniques and, in time, entertainment software. Three men who worked on 'Terminator 2: Judgment Day,' executive Steve Ross, writer/director/producer James Cameron and special effects maven Stan Winston, will own the rest of the company and run day-to-day operations. Ross will be chief executive officer. The studio will help moviemakers, TV producers, advertisers and others who want to use exotic special effects such as 'morphing' in their films. Digital Domain will also aim to develop interactive entertainment and educational software. IBM is talking with other entertainment-related companies, including Blockbuster Entertainment Corp, about possible ventures. The beleaguered computer giant hopes that successes in multimedia will restore its financial fortunes.

Prepackaged software, Management, Planning, Investments, International Business Machines Corp., IBM, Motion picture industry, Movie industry, Digital Domain Inc., Special effects (Performing arts), New Company, Market Entry, Cameron, James (Director)

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The creative edge: nurturing high-tech talent requires a delicate balancing act. But the payoff can be huge

Article Abstract:

High technology industries depend more heavily on brainpower than other industries do, and successful high-tech products can usually be traced to ideas contributed by specific persons. High-tech geniuses are therefore valued as vital assets who can sometimes provide businesses with a decisive competitive advantage. Technology companies carefully nurture their high-tech talent, beginning from before the time of recruitment. Before a candidate is hired, he or she is carefully considered and discussed. After recruitment, personalized attention and special attentions keep creative individuals happy so that they do not leave. High-tech companies tend to pay extra attention to their 'environments,' which can refer to anything from facilities to perks.

High technology industry, Computer software industry, Software industry, Economic aspects, Human resource management, High technology, Technological innovations, Scientific creativity, Creative ability in technology, Genius, Personnel, Management Style, Creativity, Personnel management

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