ICL unveils a massive reorganization to combat trouble in the PC business

Article Abstract:

Fujitsu-ICL Systems announces a significant corporate restructuring plan that will force the company to reduce its ranks by 1,300 employees and refocus its target markets for products with high profit margins. The announced ICL reorganization is the latest in a series of dire financial reports issued by significant computer vendors, including recent reports of disappointing sales from Compaq and Escom AG. ICL will spin off select factories and combine its unsuccessful PC marketing and development division with its more profitable Fujitsu counterpart, with Fujitsu controlling 80% of the combines assets. The revised ICL will concentrate its focus on providing services and software solutions, an approach that would have produced 2.59 billion pounds sterling in 1995 and a profit of 26 million pounds sterling operating profit.

Electronic Computer Manufacturing, Computers & Auxiliary Equip, Management, Reorganization and restructuring, Fujitsu-ICL Systems Inc. (Dallas, Texas), Company Restructuring/Company Reorganization

---

IBM, Compaq get into counting feud over European sales

Article Abstract:

Compaq and IBM are fighting publicly over which company sells more microcomputers to European businesses. At a Feb 1993 press conference, Compaq executives boasted about market research that suggests Compaq wrested the market lead from IBM in 3rd qtr 1992. IBM executives, however, say Compaq still trails their company. Corporate buyers may not be concerned about which company actually has the lead, but inside the rival manufacturers, competition is intense. IBM claims that the Compaq announcement was based on preliminary figures from market researcher Dataquest Inc. Compaq now concedes that IBM does, indeed, lead the European PC market. However, the two firms were in a virtual tie in the 3rd qtr, a fact that is good news for Compaq, the longtime number two in the market to IBM.

Prepackaged software, Microcomputers, Compaq Computer Corp., CPQ, Market share, Microcomputer

---

IBM strives for a single image in Europe

Article Abstract:

IBM begins an advertising campaign in Europe that focuses on creating a single image of the computer maker across the entire continent. The number-one computer maker believes the 1992 Single European Market will make it important to have consistent offerings; confusion and a loss of sales will result if different countries have different images of IBM. IBM's Pan-European marketing strategy has been a gradual one: it began with creating a single corporate image in the late 1980s and involves using consistent advertisements across the continent in early 1991. Industry observers note that IBM's global marketing strategy is indicative of a trend in the computer industry as a whole.

Economic aspects, Advertising, Single European market, column, Computer Industry, Advertising (Industry), European Market

Similar abstracts:

• Abstracts: IBM shuffles Europe operation's top management. ICL unveils a massive reorganization to combat trouble in the PC business
• Abstracts: AT&T team invents optical microscope that should aid in study of living cells. Scientists at AT&T's Bell Labs double record for fiber-optic transmission
• Abstracts: Microsoft confirms that FTC probe into its business has been expanded. part 2 Microsoft faces further scrutiny by antitrust enforcers; Justice Department's look at investment in Corel may test Bush approach
• Abstracts: IBM posts loss of $285 million for first period: mainframe sales plunged; firm doesn't expect a quick turnaround

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.