Impeachment? Viewers prefer football game

Article Abstract:

American television watchers voted their consciences on Saturday, 12/19/98, when 12 million viewers turned on CBS's coverage of football as opposed to 2.5 million tuning in to NBC's coverage of the president's impeachment hearing and House of Representatives vote or 2.3 million who tuned in to ABC's hearing and vote coverage. CBS claims the decision was a very tough one. The network interrupted the game coverage eight times keeping viewers informed and updated with Dan Rather's reports from the hearings. At the same time, the network didn't lose all the advertising revenues that could only be collected by airing the football game.

Comment:

The network decided to air football rather than presidential impeachment hearing and vote

Media Planning/Goals, Self Promotion, Consumer Attitudes, Cases, Investigations, Clinton, Bill, Abstract, Football (Professional), Professional football, Television and politics, CBS Broadcasting Inc., Impeachments, Impeachment

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Baseball banks on All-Star Game ratings

Article Abstract:

Major League Baseball is hoping the 71st All-Star game will attract better ratings than past years to keep its $210 million contract with NBC and Fox after it expires next year. The networks feel baseball is an aging game with viewership down from 40% to 22% in 1982, 1999 respectively. All sports All-Star game ratings have steadily declined over the years. One half-minute ad for the baseball All-Star game goes for between $275,000 and $325,000 this year. Pepsi, HotJobs.com and Blockbuster are passing on advertising this year.

National Broadcasting Company Inc., The News Corporation Ltd., NWS, Professional baseball, Baseball (Professional), All-Star Baseball Game, Fox Network, News Corporation Ltd.

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Victoria's Secret to hit prime-time TV

Article Abstract:

Victoria's Secret is putting on a $5-6 million fashion show on prime time ABC, which the broadcaster will produce. The Nov. 15 "sweeps" rating period show will feature Andrea Bocelli, Mary J. Blige and sexy models looking for 18-24-year-old men as its target. Other ABC shows such as the "Tonight Show," "Spin City" and "Who Wants to Be a Millionaire" will be scripted to feature Victoria Secret models and/or the fashion show itself.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Lingerie, Underwear and Nightwear Knitting Mills, Women's and Children's Undergarments, Promotion, Television advertising, American Broadcasting Companies Inc., Women's clothing industry, Clothing industry, ABC Inc. (Burbank, California), Limited Brands Inc. Victoria's Secret Stores Div., Victoria's Secret Stores Div.

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