In a battle over the prices of commercials during NFL games, the sponsors played defense well

Article Abstract:

A struggle over sponsorship costs for National Football League games during the 1998-99 season has emerged between television broadcasters and corporate advertisers. Television executives, which had expected to charge advertising rates of between 25% to 30 % higher for the 1998-99 season compared to the 1997-98 season, were convinced by ad agency executives to hold the line at an estimated 8% to 10% increase. Industry analysts said that the rebellion by advertisers was led by Detroit auto makers.

Comment:

A struggle over ad costs for National Football League 1998-99 games has emerged between TV broadcasters and advertisers

Company Planning/Goals, Article, National Football League

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The news about industry growth is all good for 1999; forecasts for 2000 call for more of the same

Article Abstract:

At the 1999 27th annual PaineWebber Media Conference in New York City, forecasts of ad spending for 2000, as well as results for 1999, were very strong. Ad spending, watched closely as an economic indicator, has been boosted by expansion of 'dot.com advertising.' Ad spending in 1999 is expected to be $215.2 billion and forecasts for 2000 are expecting $233 billion.

Marketing, Media Business, Media Selection, Conferences, meetings and seminars, Reports, Forecasts and trends, Mass media industry, New York, New York, Media buying services, Advertising expenditures, Coen, Robert J., Perriss, John

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Fewer viewers, more commercials: sales of network TV spots beat the most optimistic forecasts

Article Abstract:

The television broadcasting industry is enjoying record TV-ad sales and forecasts a 13% increase over last year's sales to $7.25 billion from $6.4 billion. Even as broadcasters are losing market share to cable, the record sales show the influence of a booming economy and broadcast advertising's still-potent impact on consumers.

Sales & consumption, Television broadcasting stations, Industry Market Data, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Prices and rates, Contracts, Television advertising

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