Innovations in services: corporate culture and investment banking

Article Abstract:

Competing on service innovation needs a different organizational approach because it differs from manufacturing innovations. The innovations in investment banking are examined along with its effects for other service industries.

Investment Banking and Securities Dealing, Investment Banking, Security brokers and dealers, Service Industries, Innovations, Investment banks, Services industry, Report

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The three faces of consumer promotions

Article Abstract:

Economic, informational and affective are three distinctive aspects of sales promotion. The impact of managerial design of sales promotions, on consumer brand choice, is examined.

Brand choice

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Advance selling for services

Article Abstract:

Advance selling is an effective marketing tool. The impact of technological innovations such as internet web sites, on the profitability of advance selling, is examined.

Usage

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