Instant messaging comes of age
Article Abstract:
Personal communication strategy among business partners has grown with the technological innovations of IM (instant messaging). Instant messaging is more than a simple text messaging. It can be moved to voice dialogue, building the communication deeper. Advantages of using instant messaging by the business firms in improving their customer relations and return on investment, are discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
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Sold on reverse auctions
Article Abstract:
The basic process and nature of reverse auctions is analyzed. The strategies adopted by sellers in an online dynamic bidding market are examined through case examples.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
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The promise of XML
Article Abstract:
Extensible Markup Language (XML) must be standardized to ensure ease of use.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
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Comment about this article or add new information about this topic:
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